MUSICIAN, TELL ME WHAT DECADE YOU WERE IN, IN YOUR TWENTIES, AND I’LL TELL YOU IF YOU HAVE HAD A MUSIC CAREER. Let’s see how close I can come.
1960 – 1979
Musicians who were in their twenties during the years 1960-1979:
Hundreds of labels competed for best songs, best groups, and the radio played the cream of the crop. YOU either were part of some aspect of this explosion of music in every genre, OR you were a major player in a strong local scene, OR you or a fellow musician you knew, made it nationwide. You heard your music, or the music of friends on local radio and maybe a few times nationwide.
1980 – 1989
Musicians who were in their twenties during the decade from 1980-1989:
You had to have a video to have a career because of MTV (before Michael Jackson, they blocked all musicians of color – so many of you had no chance till that change). Quality of the song came in second, to visual appeal.
The price of making a video soon was out of your range to all but the largest music labels, and your attempts looked amateurish. CD’s were the new technology, and all musicians could make them in limited runs. But most of CD sales went to best recordings of the past, or current superstars.
You still could tour and back up touring acts, but it was hit and miss, and excluding a fluke hit, your best chance was learning new technology, and being a studio musician. Few if any had national careers, the labels began to consolidate, and a few superstars, with glowing reviews – that to your ears didn’t seem all that great at all – took over the charts. A rare few of you got airplay on local radio stations – usually limited to Sunday night dead air times! Punk rock was popular, but few could sell many records. The music media began to be either corporate ad driven press releases, or zine indie music reviews.
You began to see the music industry as mostly blocked from you and the musicians you knew.
1990 – 1999.
Musicians who were in their twenties during the two decades from 1990 – 1999:
Were you cute, adorable, and in a boy band? That was your only chance. The rest of you led an indie grunge path. You sounded like every other alt band; but you could tour and play half empty clubs. Soon indie musicians all sounded the same. You got no radio airplay – the only music that did was generic pop – and tours were getting too expensive and limited to top acts. You sold a few CD’s but got no publicity or reviews other than someone’s fanzines.
2000 – 2020.
Musicians who were in their twenties during the two decades from 2000 – 2020:
You have never been in the music industry. You are not now. No one you know is. The consolidation of all the labels in the world into THE BIG 3 LABELS: Sony, Universal, Warner, has ruined the music industry – propped up the same 9 aging pop stars – you are not one of them – blocked all new music and, through the media and radio they own, they dominate all, and give themselves constant good reviews. You think this is normal!
You feel your place in music, is no place at all. You can search out your favorites on the net – but you still don’t understand that they, for all their real talent, are lucky to make minimum wage – with no benefits. Cooking fires pays better! You are so beaten down that you can’t even imagine a music revolution against all this.
The musicians you know can make great technical recordings and many have fine talent, but you all know that none of you will ever get radio play, concerts in anywhere larger than half empty clubs, or playing with many others on a festival stage.
You get some streaming money, but are not surprised to learn that 1% of musicians make 90% of all streaming money – so even those partial pennies for you are peanuts. You never hear anyone really exciting on national or local radio. Concerts are the same dinosaurs that have toured for years. You’ve given up, buried your head in the sand, and not only accept all this mess as normal, but support it with your dollars!
You blame boomers, they blame you! You hear about a music revolution but doubt it!