Posts Tagged ‘Boomers’

When Major Brands Fail, Everyone Wins

January 14, 2019

When major brands fall, everyone wins!

Boomers got most of their advertising from 3 TV networks and a single local newspaper. So the companies that controlled ads on those outlets became major brands, got mega big, began to lobby and then control the government as they pushed out competition.

But Millennials don’t have that brand loyalty because they didn’t have that concentrated brand onslaught – and they look to the internet for info, not the networks, not a local newspaper.

That break down of major brands means, a breakdown of major corporations that have ruled too much for too long; and in doing so, they have more and more limited everything to control more.

Specifically in the arts, this change will go a long way in opening the door to thousands of companies competing in music, publishing, film, media, etc. etc. etc.

Look to a break down of the big, and an opening door for all the rest of us.


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