Big Brands are Failing

When major brands fail, everyone wins!

“Only 10 companies control almost every large food and beverage brand in the world.”
– Business Insider.

Boomers got most of their advertising from 3 TV networks and a single local newspaper. So the companies that controlled ads on those outlets became major brands, got mega big, began to lobby and then control, the government as they pushed out competition.

But Millennials don’t have that brand loyalty because they didn’t grow up with that concentrated brand onslaught – and they look to the internet for info, not the networks, not a local newspaper.

That gradual break down of major brands means a breakdown of the power of major corporations that have ruled too much for too long; and in doing so, they have more and more limited everything to control more.

Specifically in the arts, this un-branding process will go a long way in opening the door to thousands of companies competing in music, publishing, film, media, etc. etc. etc.

Look to a break down of the big, and an opening door for all the rest of us.

– Tom Hendricks