What Makes Great Music (according to 3 CEOs)

What Makes Great Music (According to the 3 CEOs)

1. Start in the studio with a synthesizer, a drum machine, and auto tune. Make sure every instrument is a mechanical device. You want a fake, robotic sound where every note can be controlled

2. Get a song written by a committee so there is no heart left in it by the time they are done. Make sure the lyrics don’t mean much, never protest anything, and are watered down a lot.

3. Find a producer who can over produce it and bury any warmth or feeling, in excess layers of noise.

4. Take any soul out of the voice by over tracking it till it’s a pitch perfect robot sound.

5. Make a video where you spend thousands, so no indie can afford to match it. Best if it’s some weird surrealism that hides the song under flashy visuals that look like cotton candy tastes..

6. Give it to the press that praises sound alikes as if they are the best ever, and raves about generic music. Press release journalism is a must. Let them interview you where every question is a complement.

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